A pop-up Hanukkah doughnut shop opened in Queens today

In Queens, Hanukkah kicks off early this year.

Almah Café, the Brooklyn bakery and coffee shop, is opening Sufgania, a pop-up doughnut shop, in the former home of omakase restaurant Otoro at 179-24 Union Turnpike today, almost a month before the holiday kicks off.

The Hanukkah-themed shop is selling specialty doughnuts for $7 to $8 each plus a selection of Almah’s popular pastries.

Almah tried a Queens pop-up last December, on Main Street in Flushing. This time, the bakery has given its sufganiyot a name of their own and a longer run at a different address. Last year’s lineup, covered by New York Jewish Week, included halva and lemon pie alongside chocolate. The new shop’s full menu is still to be confirmed, but those earlier flavors give some idea of how Almah approaches the doughnut.

But there’s more: according to the opening announcement, although Sufgania currently plans to run through Hanukkah, the owners are considering keeping it open permanently. A decision is expected after the holidays—and we can hardly wait. After all, selling someone a dozen doughnuts for a Hanukkah party is a familiar proposition but convincing them to come back in January to stock up for a regular Shabbat is even more impressive.