Popular bakery Viva La Dough just opened a new location in the Financial District

Viral kosher patisserie Viva La Dough has come a long way from its holiday pop-up outside Macy’s Herald Square just last year. Now, the bakery has officially opened its fourth brick-and-mortar location at 160 Broadway in Manhattan’s Financial District, with a fifth Manhattan outpost reportedly on track to debut later this summer, according to Yeah That’s Kosher.

The French-inspired bakery has amassed a devoted following for its playful, laminated creations, from croissant pizzas and colorful fruit mousse cakes to other over-the-top pastries that seem tailor-made for social media. It’s not just about the culinary spectacle, though: the menu also includes gourmet sandwiches, specialty coffee drinks, salads, omelets and other breakfast and lunch staples, which will properly cater to a downtown Manhattan work crowd that doesn’t enjoy many lunch options in the area these days (more on that later).

To celebrate the new opening, Viva La Dough is extending its breakfast special all day long at every location. Customers can get a sandwich (or breakfast pizza or omelet), a pastry and a drink for around $20, a deal that’s typically only available in the morning.

Besides the new FiDi café, Viva La Dough also has locations at 501 Avenue M and 4805 13th Avenue in Brooklyn and at 1700 Madison Avenue in New Jersey.

The FiDi address itself also carries a bit of history for the city’s kosher dining scene. Before Viva La Dough, 160 Broadway was home to Milk N’ Honey, a longtime favorite among downtown office workers and locals looking for kosher food in a neighborhood that has never had an abundance of options. After operating there for roughly three years, the restaurant closed during the pandemic, leaving a noticeable void.

Patis Bakery then moved in during 2025, but its run was ultimately short-lived as the company entered Chapter 11 bankruptcy proceedings about a year later.

For all its office towers and lunchtime crowds, the Financial District has long been surprisingly light on kosher dining. Remember Nish Nush? Or Café 11? Both are gone, leaving even fewer choices for people working and living downtown.

That’s what makes this opening feel bigger than just another bakery expansion. If Viva La Dough’s buzzy pastries and all-day café concept can stick, it could bring some much-needed energy (and much-needed kosher dining options) back to a neighborhood that’s been missing both.