BloomBar is bringing matcha, flowers and a kosher café concept to the Upper East Side

BloomBar Café et Fleurs is bringing its café-and-flower-shop concept to the Upper East Side, adding a new address to the neighborhood’s kosher dining map—though the Manhattan location’s supervision details are still forthcoming.

The Brooklyn and New Jersey business plans to open at 1226 Third Avenue, at East 71st Street, in late October, with matcha, coffee and pastries alongside flowers and homewares. An exact opening date and hours have not yet been announced, according to East Side Feed, which reported the company’s plans.

The expansion brings BloomBar into Manhattan after establishing a presence in Brooklyn and along the Jersey Shore. Its origins are more modest: the business began during the pandemic as a small flower market in New Jersey. According to the company, customers wanted to stay for coffee, which helped shape the café that followed.

Today, food and drinks share space with floral arrangements, gifts, beauty products and items for the home. It’s a format that gives customers several reasons to visit, whether they’re picking up flowers, stopping for a drink or meeting someone for an afternoon out.

Matcha is central to the café menu. BloomBar imports it directly from Japan and makes plant milks in-house. It also serves organic cold brew through a partnership with Clean Coffee, alongside its own vegan soft serve, salads and pastries sourced from local bakers. The specific Manhattan offerings and prices have not yet been released.

For kosher readers, one detail still needs clarification. BloomBar describes its café menu as kosher, but the supervision arrangements for the Third Avenue shop have not yet been independently confirmed. The brand’s existing locations should not be taken as confirmation of certification at the new address as Manhattan-specific details remain forthcoming.

The opening is also a return to the neighborhood for founders Heleyne and Ronnie Tamir. The husband-and-wife team previously owned Cantaloup, a fashion business on the Upper East Side, in the early 2000s. Heleyne subsequently worked in luxury beauty and co-founded Surratt Beauty. According to BloomBar’s website, the couple designs each store themselves.

For the Tamirs, the move brings a business developed in New Jersey and Brooklyn back to a neighborhood they know from their fashion days. The interesting question is how that experience translates to a café: what people come in to buy, what they stop to eat and whether they return for both.